Marketing Consulting, Strategy and Audits FAQs

No. Consulting engagements from CICOR Marketing are advisory, and the plan is yours to keep. You can hand it to your own team, keep your current vendors, or ask us to do the work under a separate service agreement. Many owners use the audit to decide which of those three paths makes sense.

Your marketing budget is right when you can trace each dollar to a channel and each channel to leads, sales, or a cost you can defend. If you cannot say what a lead costs from each channel, the budget is a guess, whatever the total is. An audit connects the spend to the results so you can move money toward what produces and away from what does not.

A marketing plan should include your positioning (what you say and to whom), your target audiences, the channels you will use and why, a budget allocated across those channels, and a twelve-month roadmap with dates. It should also name who owns each part and how results will be measured. A plan without a budget and dates is a wish list.

A marketing audit is a structured review of your channels, website, content, brand, tracking, and budget that tells you what is working, what is wasted, and what to do next. A marketing audit from CICOR Marketing runs from $2,950 to $4,500 for a small company, with larger companies scoped by size. It takes three to four weeks and ends with a scored report and a 90-day plan.