Fractional CMO FAQs

A fractional CMO fits companies with roughly $2 million to $50 million in revenue that have outgrown founder-led marketing. Signs it is time: a team or vendors with no one directing them, a budget set by habit, and no single owner of the marketing number. Below that size, a marketing audit and plan usually does more good than a part-time executive.

A fractional CMO from CICOR Marketing is quoted as a monthly fee, sized by the hour allocation (typically 20 to 50 hours a month), the scope of the marketing function, and the authority level. It is delivered as Full Service, which typically runs $5,000 to $20,000 a month, sized to the engagement. You get the hours, the level, and the fee in writing after a short scoping call.

A fractional CMO leads a company’s marketing function part time, doing the job a full-time chief marketing officer would do for a fraction of the cost. That means setting the strategy and budget, leading the internal team and outside vendors, reporting results to leadership, and planning launches. At CICOR Marketing, a senior leader holds the role under a monthly hour allocation with an authority level the client sets.