Fill the Pipeline FAQs

To generate more leads, pick one offer a specific buyer would trade their contact details for, put it on its own landing page, reach that buyer where they already are (search, social, or email), and follow up within a day. Most businesses have one of those pieces and are missing the rest. CICOR Marketing runs the four together as a campaign measured on cost per lead.

PPC, or pay-per-click search advertising, reaches people at the moment they search for what you sell, so it catches buyers who are ready now. Paid social reaches people who are not searching yet, based on who they are and what they do, so it builds demand and brings visitors back through remarketing. Most businesses need search first and social second, and CICOR Marketing runs both from one plan.

A small business should spend on Google Ads what its numbers support: start from what a new client is worth, how many leads become clients, and what that leaves for each lead. That sets a cost per lead target, and the budget follows from how many leads you can handle. CICOR Marketing sets the minimum budget with you at onboarding and manages accounts from under $2,000 a month to well above it.