Consulting FAQs

You need a consultant when the question is what to do, and an agency when you already know and need it done. A consultant gives you an outside opinion, a plan, and priorities with no long commitment. An agency does the work month after month. CICOR Marketing offers both. A consulting engagement often decides which one you actually need.

A marketing audit is a structured review of your channels, website, content, brand, tracking, and budget. It tells you what is working, what is wasted, and what to do next. A marketing audit from CICOR Marketing runs from $2,950 to $4,500 for a small company, with larger companies scoped by size. It takes three to four weeks and ends with a scored report and a 90-day plan.

A fractional CMO from CICOR Marketing is quoted as a monthly retainer, sized by the hour allocation (typically 20 to 50 hours a month), the scope of the marketing function, and the authority level. It is delivered as Full Service, which typically runs $5,000 to $20,000 a month, sized to the engagement. You get the fee in writing after a short call.

A fractional CMO leads a company’s marketing function part time, doing the job a full-time chief marketing officer would do for a fraction of the cost. That covers strategy and budget, leading the internal team and outside vendors, reporting to leadership, and planning launches. At CICOR Marketing, a senior leader holds the role. He works under a monthly hour allocation with an authority level the client sets.