Analytics, Dashboards and Call Tracking FAQs

Yes, if your customers call you. Google Analytics can count a click on your phone number, but it cannot tell whether the call connected, how long it lasted, or whether it was a new customer. Call tracking records all of that and ties each call to the ad, the search, or the map listing that produced it. CICOR Marketing sets up both so the dashboard counts every lead once.

Marketing reporting from CICOR Marketing costs $150 per month for website reporting (Google Analytics 4 and Search Console) or $350 per month for agency reporting, which adds Google Ads, Google Business Profile, social, and call data. Both include a monthly report with commentary and a quarterly review call. A one-time tracking audit and setup comes first, and call tracking platform fees are billed by the platform.

A marketing dashboard should show how many leads came in, where each one came from, and what each source cost, on one screen an owner can read in five minutes. It should count phone calls and forms together, separate new leads from current customers, and show the trend over the last few months. Traffic and impressions belong lower on the page, if at all. CICOR Marketing builds dashboards around those three questions.

Call tracking is a way to find out which marketing made the phone ring. A tracking number is shown on your ads, your website, or your Google Business Profile, and each call is logged with its source, its length, and often a recording. That turns phone calls, usually the biggest lead source a local business has, into numbers that sit next to form leads on one dashboard.

Google Analytics shows wrong conversions most often because an event fires more than once, a thank-you page counts every reload, a button click is counted as a lead, or phone calls are not counted at all. Tag Manager changes and site redesigns break tracking without anyone noticing. CICOR Marketing audits every event and form, removes the duplicates, adds what is missing, and checks the numbers against your real inbox and phone log.