Paid Social, Display and Local Services Ads FAQs

Paid social management from CICOR Marketing is priced by the number of platforms managed, the creative each month needs, and whether Google Local Services Ads are added. A one-platform plan is the smallest. Ad spend is separate and paid by you to each platform. We send a scoped quote after one short call about your customer and the platforms you want.

Remarketing shows your ad to people who already visited your website but did not call or fill out a form. A small piece of code on your site builds an audience of those visitors, and your ads follow them on Facebook, Instagram, and other sites for a set number of days. It is usually the lowest-cost audience a business can advertise to, because those people already showed interest.

Google Local Services Ads are the ads at the very top of Google for home and professional services, marked with a Google Verified badge. Google verifies the business first, and the business pays per lead, not per click. They work for plumbers, electricians, HVAC companies, lawyers, and similar trades. CICOR Marketing manages them as an add-on beside any paid social plan.

Facebook ads are worth it for a local business when the business can show its work in a photo or short video, has a clear offer, and can follow up with leads the same day. They are a poor fit for a business with nothing to show or no one to answer. CICOR Marketing runs them with a tracked landing page and a monthly cost per lead, so the answer for your business shows up in the numbers within a few months.